Discover Coffee
Before It Goes
Mainstream
We use AI to find exceptional micro-roasters before they blow up — then ship you curated samples with personalized tasting notes.
The Process
How CupCraft Works
From underground roaster to your doorstep — in three steps.
AI Scouts the Underground
Our AI scans Instagram daily, surfacing micro-roasters with under 500 followers who are doing extraordinary things with single-origin coffee.
We Source & Curate
We contact roasters directly, source limited samples, and hand-build your personalized box around your evolving taste profile.
You Discover & Delight
Receive your box with AI-generated tasting notes, roaster story cards, and a QR code to share feedback and shape next month's selection.
Community
Join 500+ coffee lovers discovering hidden gems before anyone else
From Portland to Brooklyn, our members are always three months ahead of the curve.
“I found my forever roaster through CupCraft. They had 200 followers when I discovered them — now they're selling out in minutes.”
Sarah K.
Portland, OR
“The tasting notes are eerily accurate. It completely changed how I experience and describe coffee to friends.”
Marcus T.
Brooklyn, NY
“Every box feels like a letter from a friend who knows coffee better than anyone. I've never been disappointed.”
Priya M.
Austin, TX
Simple Pricing
Starting at $29/month
One curated box. Three roasters. Infinite discovery.
- ✓3 unique single-origin samples per month
- ✓AI-generated tasting notes tailored to your profile
- ✓Roaster story cards with sourcing & origin details
- ✓Exclusive early access to limited pre-release batches
- ✓Cancel anytime — no questions, no friction
No commitment. Cancel anytime, no questions asked.